O bag: the contemporary, innovative Italian brand that has revolutionised the world of handbags and more.The company was founded in 2009, based on the idea of Padua-based entrepreneur Michele Zanella to create the first “modular” watch consisting of an interchangeable mechanism and silicone strap.
In 2010, “O clock” was presented at Milan’s International Furniture Fair. Fun, colourful and affordable, the watch was soon distributed worldwide.
The success of “O clock” encouraged the entrepreneur to develop other accessories with the same innate feature: modularity.
Thus, O bag was born in 2012. The first ever fully modular bag, it soon became a hit with the female audience and established itself on the international fashion market.
O bag became an instant CULT: more than 6 million pieces were sold in just one year, allowing the company to register revenues for more than EUR 25 million.
Modularity became the hallmark of the brand, which soon began to develop many other models of handbags and watches and to expand its range of fashion accessories in collaboration with prestigious Italian designers: “O sun” sunglasses, “O hug” purses, “wallets” , “O shoes” and “O slippers”, and homeware such as the “O joy” lamps and the “O eat” lunch boxes.
Every O bag features the characteristic letter “O”, symbolising the three fundamental elements of the brand philosophy: ONE, ORIGINAL, OWN.