<h3 dir="ltr">YOU WEAR JEANS. YOU LIVE IN LEVI'S.</h3>
In 1853, Levi Strauss, an immigrant from Bavaria, opened a dry goods company in San Francisco at the height of the California Gold Rush. While he was working, he recognized a need among hardworking people: clothes built to endure anything. He and tailor Jacob Davis combined copper rivet reinforcements with tough denim, leading to the first manufactured waist overalls in 1873. Today, we call them "blue jeans."
What started as an invention for the American worker became the uniform of progress. Worn by miners, cowboys, rebels, rock stars, presidents and everyday men and women, these functional pieces were the clothes people not only worked in&mdash;they lived their lives in, too. But Levi&rsquo;s&reg; are more than that. They&rsquo;re the purest wearable form of authentic self-expression. They bear the markings of life, the shapes of our bodies, the memories of our adventures. Levi Strauss &amp; Co. is one of the world&rsquo;s largest apparel companies and a global leader in jeans.&nbsp;
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It'S An Icon For A Reason. Perfect For Everyday Use And Spacious Enough To Carry Your Groceries, It'S The Kind Of Bag You Reach For When You'Ve Got Something To Do. Keep Everything Secure As You Go About Your Day With A Zip Closure. A Handy Tote Bag For Your Everyday Essentials. Spacious Compartment For All Your Things. Perfect For Everyday Errands.

ICON TOTE LICFFC

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Levi's
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